Avoiding the Spam Folder - Email Marketing Best Practices

Email is one of the most powerful tools a brand can use to connect with customers. It can boost brand awareness, share valuable content, generate leads, and more. But it’s important to avoid the spam folder, because the more your messages end up in there, the less likely people will open them. Emails sent to the spam folder are typically mass unsolicited emails, but sometimes they also catch legitimate messages that should have gone to a subscriber’s inbox but got caught by email filters.

There are a lot of factors that determine whether an email ends up in the spam folder or not. Some of these include blacklist sources, spam filter results, and even what recipients identify as spam when they click on the “Mark as spam” or “This is junk” button in their inboxes. While there are specific words and phrases that can trigger spam filters, the list is constantly changing and adapting based on what people identify as spammy.

The best way to prevent your emails from landing in the spam folder is by making sure that the emails you send are super relevant to your subscribers’ interests and needs. This means focusing on targeted segmentation, delivering personalized content, and creating engaging email subject lines. It’s also a good idea to make sure that your emails are free of spelling and grammar errors, and you can even use tools like Grammarly to help you with this.

It’s also a good idea to limit how many marketing emails you send out each week. Several marketing emails every week can cause people to mark your emails as spam because they don’t have time to deal with them all. This can also negatively impact your open rate and click-through rates.

When you create an email subject line, you want to make it clear that the message is a promotional one. The best way to do this is by using the recipient’s name in the subject line. This will make the email sound more personal and engaging, and it will also increase the likelihood that your subscribers will open it.

Finally, it’s a good idea to avoid putting too much emphasis on urgency or scare tactics in your email subject lines. These kinds of subject lines are often used by spammers to trick people into sharing their personal information or clicking on links that contain malware.

Free Training

Get Access To A Free 6-Part Video Training

Home | Terms | Privacy | Disclosure | Commission Disclaimer | Cookies |

Earning Disclosure & Legal Statement | Contact |

©Copyright [2023] [List Nurture]
[4508 Saint Andrews Rd
Ste E #569]
[Columbia, SC 29210]